With the underwear market saturated with a huge range of womens bra and underwear brands ranging from cheap and lower priced to designer and premium designer, the aggressive fight for market share is growing harder and harder. Get more revealing with crotchless and open knickers.
The female underwear market including swimsuits and g strings is worth over 2 billion pounds within the United Kingdom. With such a big market the number of womens lingerie brands who are using pop star endorsements have seen an increase. The most recent celebrities to put their face and bodies to underwear brands include Melanie B from pop group the Spice Girls, Katie Price aka Jordan and former girl band Louise Redknapp.
Mel B signed a year long contract with the household brand Ultimo for a huge half a million pounds. The beautiful Melanie B has been working out in the gym to show off her six pack in the press photos for the new range of ultimo lingerie. She follows in other celebrity footsteps. Another famous celebrity that modeled for an underwear company is the stunning Louise RedKnapp, she modeled for Triumph. The boost in unit sales for the knicker and bra brands using celebrities to endorse their bras have worked.
An endorsement will work well when the underwear brand matches itself up with a celeb who has the same values and beliefs and is a compatible match to the product and the underwear brands target market.