When it comes to balancing out the equation of marketing power the Internet wins this hands down.
With the way the Internet is built you don’t have to have millions of dollars to reach a very comfortable height of marketing power to get your company image and product to market.
You just need to educate yourself in seo strategies. Search Engine Optimization is all about building your site so it becomes a valuable commodity to both the search engines and the people you want to read it.
In the end s.e.o. tactics are all about taking care of business and building a better site, and search engines reward you for your efforts with traffic.
There are a lot of traditional ways to market your website that cost a lot of money, and maybe paying a lot of money for advertising works well in the offline world but to me it’s pretty ridiculous to do this online.
The Internet is this boundless energy of marketing that doesn’t require some slick campaigns or billboards, just some tricky seo maneuvering to get your site recognized.
The biggest thing you will need to learn here is how to hook up with back-link sites so you can get your link popularity up there before your on page optimization will count anyway.
It’s a learning curve but once you get it down your marketing will be cut to a splinter of offline marketing costs with just as much impact.